Kristen Borrelli
Tel: (561) 792-6593 • Email: contentqueen@att.net
Website: www.kristenborrelli.com
Writing and Editorial Background
• Writing: Over six years experience in writing articles for publication, web copy, product descriptions, press releases, blogs and academic papers for a wide variety of clients at different levels. Specializations include copywriting for large business corporations, entertainment publications, how-to websites, financial websites, sports magazines and more. This includes proposing and researching ideas for headlines, brochures, ad inserts, direct mail, reviews (book and product), introduction letters, product descriptions, resumes and newsletters.
• Editing/Proofreading: Specializations include copy editing and proofreading magazines, academic papers, web content, business materials, books and resumes.
• Internet, Computer, HTML: Well-versed in Microsoft Word, Excel, PowerPoint, Outlook, CMS and Agility. Proficient in Mac applications. Some background in HTML coding and Quark.
Employment History
Copy Editor January 2009
Polo Player Edition Magazine
• Edit monthly content and advertisements for monthly publication while coping with deadlines, organizing tasks, prioritizing workflow, checking for accuracy, reading volumes of material, rewriting article submissions and working hands-on with the supervising editor to ensure that the articles will be of interest to our reading audience
• Writing articles and conducting interviews are done on an as- need basis
• Number of published errors has been reduced by 30% since hire date
Freelance Writer-August 2002-Present
• Web copy, marketing content and product descriptions for Printorium Printing Inc.
• Product descriptions for www.motorcyclepartsandapparel.com
• Informational blogs for Upscale Baby Blog, Helium, Hub Pages and Best of Florida
• Celebrity wedding articles for www.wedmedo.com
• Article rewrites for Ted Karsch, www.tedkarsch.com
• Promotional content for Jivenation, www.jivenation.co.uk
• Travel articles for www.fortmyers.net
• Informational and how-to articles for www.ehow.com and www.suite101.com
• Book reviews published on Amazon.com and Barnesandnoble.com for Atlantic Publishing
Copywriter-August 2006-November 2008
Office Depot Corporate Headquarters
• Translated vendor-supplied technical information to create customer-friendly content that followed Office Depot’s brand voice for product descriptions, headlines and content for web, catalogs, direct-mail pieces and inserts
• Solely responsible for creating, editing and maintaining database for insert content for advertisements in the Sunday paper
• Coordinated, composed and edited/proofread catalog page layouts, product descriptions and graphics using a Mac computer.
• Interacted with graphic artists, merchants and vendors of all different levels to propose new, exciting ideas to boost in-store and web sales including the idea of 3-day sales
• Detail-oriented work in a deadline-driven environment that required prioritizing, time management, multitasking, analyzing data, coordinating meetings, enduring long hours and locating missing information.
Education
B.A.,
*Certified to teach secondary English in
Writing and editing samples available at www.kristenborrelli.com.